The brand Granite is a part of the company Fine Threads Clothing Co. Founded in April 2012. The company specializes in making formal trousers, which are aimed at the corporate sector, with an MRP ranging from Rs 790 to Rs 1290. Even though there are some linen trousers (ranging from MRP of Rs 1440 to Rs 1790).The core business is in making high-quality formal trousers only.
The company designs clothing to feel the comfort that comes from within. Keen observation of the Indian Physic and structure has been the basis of our strength. The company deals in Two different fits, First One is Polo fit aiming to their corporate clients, where as their slim fit is more focused on fashion cum party wear. So this way you can start your day in their slim trousers and after office hours you can enjoy the party in the same fit.
The products are mostly crafted on a variance of high quality fabrics, sourced from the best of the world. Most of the fabrics, we are using, are being designed solely for the Granite, and with the specification of yarn count, GSM, read-pick, dying quality, shrinkage percentage and at last get it processed from the best of the process houses.
The company operates through a specialized channel of Agents and Distributors. The main working of the company is in Delhi, Haryana, Himachal Pradesh and Maharashtra. At present the company has 180 multi-brand outlets in Delhi and other cities too, with more than 100 high profile counters in the capital alone, (The counter those have the sense of smelling the product and want quality product at reasonable price).
The 6-Fold USP of the brand “Granite”
Super Crease The UK-based certification signifies that even after 100 wash the crease remains intact, which generally is associated with National brands at premium prices.
Teflon Coating Forget worrying about accidental spills and stains, as the Dupont certification (straight from Germany) ensures these trousers will remain spotless, giving you the peace of mind you deserve.
Linen The linen used in their trousers come from the most reputed fabric brand in India, Jayshree Textiles, part of the Aditya Birla Group, ensuring the highest quality of materials used.
Lycra when you want the comfort and fashion both together, then there is no other better option than Lycra by Dupont, the world’s most renowned house, again this feature is associated with the National Brands Only.
Finishing the high quality in house workshop tries to put all those elements of a good Trousers, which has now become a talk of the gone days.
Reasonability of Price For this type of quality, we offer the most reasonable price, just to cater the maximum number of customers
The company does not want to put the extra burden of overheads being incurred by the EBOs. So they have planned to distribute their product through MBOs only. Also the company feels like working with the dealers, those have the caliber to run their outlet with a good profile and with reasonable overheads.
The market share of the company can be better judged by the no of high profile MBO’s in the metro city like Delhi only, which is more than One Hundred, and the average yearly growth of around 60%. Also the company assure to their dealers that 90% of their stock will be over before the starting of counters’ discount period, which nobody in the market dare to offer, and which is around 40-50% extra from the other brand in the market.
The company is also searching for the sensible agents or distributors, those can understand the product, which can be defined by the fabric they are using and the finishing at the production part.
At last the company with the high quality apparel does not want to burn a hole in your pocket and is aiming to reach the maximum number of ultimate users. With an ever-expanding distribution channel and growing demand, without the quality being affected, the company has shown their potential and resolve. Thus, everyone can now be benefitted by these features with a high quality make and very reasonable prices.